Companies cannot pay for placement in our rankings. DollarVisor is funded by advertising, never by commissions on what we recommend.

About us

About DollarVisor

Who builds DollarVisor, why it exists, and the standard every page is held to.

TL;DR: DollarVisor is a legitimate, independently run personal finance comparison site built on three promises: we lead with state-level numbers instead of national averages, no company can pay for a spot in our rankings, and every verdict comes with the math behind it. The site is run by a three-person editorial team and earns money from display ads, never from the brands we compare.

1. Why does DollarVisor exist?

Quick Answer: DollarVisor exists because most “best of” money lists are ordered by commission, and most rate figures are national averages that match nobody’s actual bill. We built a comparison site that does the opposite: state numbers first, rankings no one can buy, and the math in plain sight.

Our founder, Rachel Hartman, spent six years as a senior rates analyst at a national comparison platform, building the state-level pricing datasets behind hundreds of consumer guides. Two things kept bothering her.

  • Carefully researched numbers got reshuffled. A company that paid a higher commission could end up above a company with better prices. The list looked like research; it worked like a price sheet the reader never saw.
  • National averages got quoted to everyone. A driver in Texas and a driver in Ohio would see the same “average cost”, even though the real numbers in their states sit far apart. The average paid nobody’s bill.

DollarVisor launched in 2026 to do the honest version of that job. We compare insurance, credit cards, loans, and savings products for US consumers, and we hold every page to the same three promises: the sections below walk through each one, with the data that shows why it matters.

Key takeaway: DollarVisor was built to fix two quiet problems with money comparisons: commission-ordered rankings and national averages that hide your real price.

New to DollarVisor?

Start where most readers do: see what drivers pay in your state, or turn a guide into your own numbers with a free calculator. Explore car insurance by state →

A quick example of why “your number” beats “the average number”: the short video below walks through the factors that move a single driver’s car insurance premium, the kind of personal, local variation a national average flattens out.

Video: What Factors May Affect Your Car Insurance Premium? | Allstate Insurance

2. Promise 1: Why do we lead with state-level numbers?

Quick Answer: Because the state gap is bigger than most people think. NAIC data shows the average homeowners insurance premium in Florida is more than three times the average in Wisconsin. A national figure hides that, so every DollarVisor money page, starting with our insurance guides, localizes before it generalizes.

Homeowners insurance premiums by state, 2021
Average annual homeowners insurance premium for the five most and five least expensive states, with the national average, 2021.
State Avg. annual premium Relative cost
Florida $2,437
Louisiana $2,259
Oklahoma $2,155
Texas $2,146
Rhode Island $1,900
U.S. average $1,411
Idaho $884
Nevada $863
Utah $831
Oregon $793
Wisconsin $780

Source: NAIC average premiums, 2021, via the Insurance Information Institute.

Look at two of our launch states: Texas averages $2,146 a year while Ohio averages $920, per the same NAIC data. If a site tells both readers “the average American pays $1,411,” it has misled them both: one by understating, one by overstating. That’s why our guides break out state figures wherever the data allows, and why the state pages under hubs like car insurance exist at all.

Key takeaway: The gap between the most and least expensive states is roughly three to one. Any page that leads with a national average is hiding the number you actually need.

3. Promise 2: What does “no pay-to-rank” actually mean?

Quick Answer: It means companies cannot pay for placement in our rankings: there is no mechanism for it. DollarVisor earns money from display advertising, not commissions from the brands we compare, and our methodology decides every list order.

This matters because pay-for-placement isn’t a fringe practice: it’s common enough that the federal consumer watchdog formally warned the industry about it. In 2024, the Consumer Financial Protection Bureau issued Circular 2024-01, stating that comparison-shopping sites can violate federal law when they steer readers toward products “based on remuneration to the operator” rather than the reader’s interest.

Here’s how the two business models compare:

Commission-funded comparison vs. the DollarVisor model
Comparison of how a typical commission-funded comparison site and DollarVisor handle revenue, ranking order, and reader incentives.
Typical commission-funded site DollarVisor
Who pays the site The companies being ranked, per click or per signup Display advertisers, for ad space only
Can money move a ranking? Yes: higher payouts can mean higher placement No: there is nothing to buy
What orders the list A blend of quality and commission, undisclosed Published criteria: price data, product terms, regulator complaint records
What the reader sees A “best of” list that is partly a price sheet The same list our own families would get

DollarVisor editorial comparison, 2026. Regulatory context: CFPB Circular 2024-01.

Because our ads are served by Google AdSense and sit visually apart from our content, advertisers don’t know or choose where they appear, and our writers don’t know which ads will run beside their work. The full policy (including what we never accept) is on our advertising disclosure page.

Key takeaway: “No pay-to-rank” isn’t a slogan: it’s a business-model choice. Ads pay for the site; they never order a list.

Want to see exactly how a DollarVisor ranking gets built?

Data sources, scoring, update schedule, and the corrections process: it’s all documented. Read our methodology →


4. Promise 3: How do we show the math?

Quick Answer: Every recommendation ships with the comparison table or calculator behind it: verdict first, then the numbers that prove it. If we can’t show the math, we don’t publish the verdict.

Here’s the promise in action, using federal deposit data. The FDIC publishes what the average US bank account pays. Read the table and notice what the labels do:

What the average bank account pays, July 2026
FDIC national average deposit rates by account type as of July 2026, with the annual interest earned on a ten-thousand-dollar balance.
Account type National average rate Yearly interest on $10,000
Interest checking 0.07% $7
Savings 0.38% $38
3-year CD 1.34% $134
5-year CD 1.36% $136
1-year CD 1.68% $168

Source: FDIC National Rates and Rate Caps, July 2026. Interest shown is simple first-year interest, rounded.

Two things jump out once the math is visible. The same $10,000 earns $7 in the average checking account and $168 in the average 1-year CD: a 24-to-1 gap decided mostly by the label on the account. And the ladder is upside down: the average 1-year CD pays more than the average 5-year CD, so locking money up longer doesn’t automatically pay more. Neither insight requires trusting us: the numbers are right there, with the federal source linked. That’s the standard every page on this site is held to, from savings guides to loan comparisons.

Key takeaway: “Show the math” means you can audit every verdict. When the numbers are visible, you don’t have to take our word for anything.

5. Who runs DollarVisor?

Quick Answer: A three-person editorial team: a lead editor and two credentialed specialists. Every money page carries a writer and a separate specialist reviewer, never the same person for both. Full bios and credentials live on the authors page.

  • Rachel Hartman: Lead Editor & Co-Founder. Nine years in consumer finance reporting and rate analysis, including six building state-level pricing datasets at a national comparison platform. She signs off on the methodology and every ranking before it publishes.
  • Marcus Delgado: Insurance & Loans Specialist. A licensed property & casualty insurance producer with seven years of agency experience and more than 4,000 policies quoted. He reviews every insurance and lending page.
  • Priya Raman: Investing & Banking Specialist. Six years setting deposit rates as a product manager at a top-20 US bank; she has passed the FINRA SIE and Series 65 exams. She reviews every savings, CD, brokerage, and retirement page.

The writer-versus-reviewer split is deliberate. The person who writes a page never approves it alone; a second set of credentialed eyes checks the numbers against the sources. The rules the team works under (independence, fact-checking standards, AI-assistance disclosure, and how corrections get handled) are published in our editorial policy.

Key takeaway: Real names, real credentials, and a writer-reviewer split on every money page, so accountability is a person, not a brand.

6. What do we do, and what don’t we do?

Quick Answer: We compare rates and products using public data and keep the tables current. We don’t take payment for placement, don’t publish sponsored content, don’t sell your data, and don’t give personal financial advice: our disclaimer spells that out.

We do:

  • Compare insurance, credit cards, loans, and savings products using public filings and government data.
  • Refresh our tables on the schedule the sources publish, and show a “last updated” date on every page.
  • Cite primary sources inline, so every number can be traced and checked.
  • Correct mistakes quickly and visibly when readers or regulator data prove us wrong.

We don’t:

  • Accept payment, gifts, or free products in exchange for placement in any ranking.
  • Publish sponsored content or affiliate-ordered lists: there are none on this site.
  • Sell or share your personal information; see the privacy policy for exactly what we collect.
  • Give individualized financial advice. Our pages are research; rates change and vary by state and personal profile, so always confirm the final number with the provider.

7. Where do our numbers come from?

Quick Answer: From primary sources (state insurance departments, the NAIC, the CFPB, the FDIC, the Federal Reserve, and Freddie Mac) each on its own refresh schedule. The full process is documented on our methodology page.

DollarVisor’s primary data sources and refresh schedule
The primary data sources DollarVisor uses, what each source provides, and how often the site refreshes figures from it.
Source What we use it for Our refresh cadence
State insurance departments & NAIC State-level insurance premiums and rate filings Annually, when new reports publish
CFPB Consumer Complaint Database Company complaint records used in rankings Quarterly
FDIC national rates Savings, CD, and checking benchmarks Monthly
Federal Reserve G.19 & FRED Credit card APRs and rate history Quarterly
Freddie Mac PMMS 30-year and 15-year mortgage benchmarks Weekly

DollarVisor editorial dataset, August 2026. Cadence matches each source’s own publication schedule.

Key takeaway: Every number on DollarVisor has a named federal or state source and a refresh schedule: nothing is “trust us” data.

8. Frequently Asked Questions

1. Is DollarVisor legit?

Yes. DollarVisor is an independent editorial site run by a named three-person team, funded by display advertising rather than commissions from the companies it ranks. Every number links to a government or regulatory source you can check, and the methodology page documents exactly how each ranking is built.

2. When did DollarVisor start, and why?

DollarVisor launched in 2026, founded by Rachel Hartman after six years building state-level pricing datasets at a national comparison platform. She started the site to publish the state-by-state numbers most sites blend away, and to run rankings that no company can pay into. The full story is at the top of this page, and the homepage shows the promises in action.

3. Is DollarVisor free to use?

Yes: every guide, rate table, and calculator is free, with no sign-up, no email wall, and no paywall. The site is funded by display advertising, which is why we can keep rankings independent of the companies being ranked.

4. Does DollarVisor sell my personal information?

No. We don’t sell or share your personal information, and our calculators don’t store what you type into them. The privacy policy lists exactly what data the site and its advertising partners collect and how to opt out of ad personalization.

5. Does DollarVisor give personalized financial advice?

No. We publish research (comparisons, state-level rate data, and worked examples) not recommendations for your specific situation. Rates change often and vary by state and personal profile, so treat our pages as a starting point and confirm final numbers with the provider. See the full disclaimer.

6. How do I report an error or request my state?

Use the contact page or email contact@dollarvisor.com. Corrections get priority: we check every reader report against the primary source and fix confirmed errors fast, with the change noted on the page. You can also ask us to cover your state next: reader requests decide which states we build first.

DollarVisor provides information, not financial advice. Rates change often and vary by state and personal profile, always verify current figures with the provider before you buy. See our full disclaimer.

Have a question, a correction, or a state you want covered?

We read every message, and corrections jump the queue. Tell us what you need: that’s how this site gets better.

Contact DollarVisor →